We make the vast majority of our decisions outside of our conscious thought, and this can be frightening if you don't know what decisions are being made. But that's where this book comes in. Its aim is to provide an understanding of what people are looking for when they judge and evaluate others. Some of these things will seem almost obvious, while others will be completely contrary to intuitive expectations. Our minds control our actions, and our social lives and relationships depend on deciphering their code to understand them! You are about to embark on a journey into the depths of your mind, exploring what makes you feel close to one person and the worst possible feeling toward another: complete indifference and instant forgetfulness. Throughout your journey, you will learn about the Pygmalion effect, along with dozens of other research studies from biological sciences, social psychology, and behavioral economics. We are all connected deep down to the same operating components. While our software may differ slightly, our main engine and motivations are almost the same. And again, that may be scary, but I hope that after you finish reading this book you will see more opportunities for social success than possibilities for failure.